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Marrawuy Journeys
2022
When Sarah Richards, the visionary artist behind Marrawuy Journeys, approached us to bring her rebranding vision to life, we knew we were embarking on a journey of deep connection. Through our immersive Brand Discovery Workshop, Sarah unveiled the essence of Marrawuy Journeys, her personal motivations, and the grand vision she held. Her story resonated deeply with us, and we aimed to translate her narrative into every facet of her reimagined brand.
Drawing from Sarah’s remarkable artistic background, we recognised the significance of incorporating her unique artistic style into the heart of the rebrand. The focal point was the incorporation of her totem, Marrawuy (Mar-ra-way), which translates to Red Kangaroo in Ngiyampaa. This totem held ancestral significance, and it became a pivotal element in our creative process. Sarah’s concept sketches provided valuable insights, which we meticulously transformed into a digital realm, further refining the logo’s development. The resulting logo embodies a kangaroo leg in motion, adorned with dots that encapsulate the journey of Sarah’s artistry.
A fascinating detail emerges here—the font used for ‘Marrawuy’ is none other than Sarah’s own artist signature. This unique touch captures the authenticity and personal connection she brings to her art, now seamlessly woven into her brand identity.
When Sarah Richards, the visionary artist behind Marrawuy Journeys, approached us to bring her rebranding vision to life, we knew we were embarking on a journey of deep connection. Through our immersive Brand Discovery Workshop, Sarah unveiled the essence of Marrawuy Journeys, her personal motivations, and the grand vision she held. Her story resonated deeply with us, and we aimed to translate her narrative into every facet of her reimagined brand.
We developed a social media Canva tile package embracing Marrawuy Journey’s new brand identity embracing the flexibility for Sarah to reuse, repurpose and grow her social media presence! We included a walk through on using Canva as part of our brand implementation session that’s included in all our branding package offerings.
Marrawuy Journeys doesn’t merely create art; it unchains the creativity within teams, fostering collaboration and nurturing wellbeing. Sarah’s cultural storytelling, entwined with the healing power of art, has a profound impact that resonates deeply. In every brushstroke, in every pixel, Marrawuy Journeys’ rebranding journey emerges as a testament to authenticity, resilience, and the transformative power of art. It’s an honor to have played a part in bringing Sarah’s vision to life—a journey that embodies healing, connection, and the indomitable spirit of moving forward.
To experience the transformative essence of Marrawuy Journeys, we invite you to explore Sarah’s creative journey on Instagram @marrawuy_journeys and her revamped website at https://www.mjourneys.com.au/.
We would like to acknowledge the Nations of which we come from, live upon and create within. We’d like to acknowledge and pay our respects to our Elders past, present and future emerging. We’d also like to extend our gratitude for the gifts from Mother Earth, our Ancestors, our Creators and our communities. We thank them for the knowledge and guidance we embrace as proud First Nations people embarking on our creative journeys and having the space to share through cultural storytelling and design. We therefore, would like to say GAWAYMBANHA ‘Welcome’ as you join us in YIRRA MIYA ‘growing together’.
