Branding,
Graphic Design and Layout,
Social Media Assets
Graphic Design and Layout,
Social Media Assets
Wone Consulting
2024
Ashlee Wone is the founder and Principal of Wone Consulting, a firm dedicated to delivering strategic, culturally informed solutions that drive sustainable impact. As a proud Ngiyampaa Wangaaypuwan, Wiradjuri, and Ngemba woman, Ashlee is deeply committed to advocating for First Nations rights, sustainability, and social justice. Her work focuses on empowering First Nations communities by integrating traditional knowledge with modern practices to address complex challenges.
Lauren met with Ash and instantly connected on the importance to build a brand that inspires curiosity but also completely embodies everything that Ash is. Ash and Lauren aligned and throughout the initial conversations were able to start dreaming of the overall look and feel of Wone Consulting.
Lauren met with Ash to learn more about the story behind Wone Consulting and some of the key values that Ash holds in her business. Lauren wanted to create a brand reflective of Wone Consulting and their level of expertise, sustainability, curiosity, respectfulness, advocacy, strategic thinking and healing.
Through exploring branding colours, Ash shared her inspiration from Country and the different landscapes across this country. Lauren developed a colour palette including blues, greens, beige and earthy browns to connect Wone Consulting to Country.
This logo tells the story of Wone Consulting. At the centre of the logo is a person – this person represents Ash at Wone Consulting. This person also represents the importance placed on individuals that work with Wone Consulting and the safe space that Ash creates throughout her business.
To the right-hand side of the logo are people, representing community but also the connections they create through Wone Consulting to better not only their internal policies and procedures, but also to learn more about First Nations culture and community perspectives.
The journey line surrounding this community space represents the journey that Wone Consulting walks with their clients to better their perspective, nurture their curiosity and work collaboratively to create better outcomes for First Nations employees and community.
This logo represents walking, learning and sharing together and the importance and vitality of remaining curious to learn, curious to listen and empowered to act
Lauren created Social Media Canva Templates for Ash that highlight her branding for use across her social media platforms to bring consistency to her brand.
Justine, our amazing graphic designer, was also able to help Ash in creating an A4 flyer template that Ash can use through Wone Consulting.
Lauren LOVED working with Ash and was able to create a connection that will last a lifetime. Through her business, Ash works tirelessly to bring culture to the forefront of everything she brings to the table at Wone Consulting. Lauren is incredibly excited for the future of Wone Consulting and what that looks like for Ash.
Connect with Ashley at:
WARNING: Aboriginal and Torres Strait Islander viewers are warned that the following website may contain images, video and voices of deceased persons.
